About Our Founder and CEO
I'm Claire Stanley, a Peterborough based social branding and marketing consultant and the founder of Ghost Media, and I help founders, entrepreneurs, property professionals and business owners become more visible, credible and commercially recognised.
My route into business wasn't a straight line, and I've never pretended otherwise. I spent almost 20 years in corporate catering and hospitality, working across weddings, large events, VIP events, concerts including Status Quo and film related work in Norway, then more than 10 years in adult
social care. That background taught me how to work with people from every walk of life, how to stay steady under pressure, and that service, communication and human connection sit at the heart of everything.
In 2009 I became a single mum, raising my 3 sons while working, changing careers and eventually
taking the leap into entrepreneurship. Over the last 3 years I've been building my personal brand in
public, showing who I am and what I can do for others. In September 2024 I launched Ghost Post
Pro, which began as a social media business and has since grown into Ghost Media, where I'm
founder and director of Ghost Post Pro Ltd.
I work with business owners on the bigger picture, helping them get clear on who they are, what they do and how they help others, then showcase it in a way that creates visibility, builds credibility and drives growth. Much of that work is about stripping things back and removing the fear, overwhelm and
imposter syndrome that keep so many talented people hidden, because for me the key to all of it is putting yourself out there in a world of the unknown.
A big part of my work is in the property space, where I help property business owners understand who their audience really is, which platforms they should be using, and how to show up there with purpose rather than posting without direction. AI is part of how I work, not what I sell. I use AI tools alongside my social media and marketing expertise, and I help business owners understand how to use them well, so the tools support their visibility, credibility and growth.
Sometimes the work means refining what's already there, and sometimes it means pivoting into something different altogether, whether that's a new direction for the business, a reshaped brand, or building and structuring a podcast.
My work includes,
• Social branding and marketing consultancy
• Personal branding and visibility strategy
• Audience and platform strategy
• Mentoring and strategic advisory
• Podcast structure and creation
• Training and workshops
• Speaking and facilitation
• Done for you social media and content, delivered by the Ghost Media team
• Media, brand partnerships and strategic introductions
I've built a strong network across the property and entrepreneurial community, mentoring clients in serviced accommodation, HMOs, property development, deal sourcing and property investment, as well as established entrepreneurs and people starting their first business.
My Frameworks
My work is shaped by 3 frameworks I've created.
POSTS
At the heart of my 2 day Organic Social Media Mastery training, 5 pillars that turn social media from
something you do into something that works for you,
• Presence, how you show up and how you are remembered
• Opportunity, turning visibility into connections, clients and income
• Story, using your experiences to create connection
• Trust, building credibility, reputation and relationships
• Strategy, giving everything you do direction and purpose
Find Your VOICE
My full day in person workshop, helping founders get clear on their brand, their message and the
mindset behind showing up,
• Visibility, being seen by the right people
• Opportunity, turning that attention into connections and clients
• Identity, knowing who you are and what you stand for
• Credibility, building trust in you and what you do
• Elevate, stepping up how you show up, so your brand grows with you
CLEAR
The Founder's Framework for Using AI Without Losing Yourself, showing founders how to use AI
across their whole business while keeping their own voice,
• Clarity, being clear on what you are asking for
• Language, knowing how to talk to AI properly
• Execute, using it across your whole business
• Adapt, making what AI gives you specific to your business
• Review, checking everything before it goes anywhere
Media and Podcasting
For 9 months I hosted Make It Make Sense, a global business and mindset radio show, alongside entrepreneur, property investor and bestselling author Neville Wright. Together we interviewed entrepreneurs and leaders about the reality behind building a business. Our guests included businessman Gerald Ratner, mindset coach Pete Cohen, David Smith aka The Mindset Soldier, Hayley Andrews of Hard Hats to Heels, Andrew Scott, the serial entrepreneur behind the Ascot Group and Business Leader magazine, property entrepreneur Jessen James and Barrie Stephen, founder of the award winning Barrie Stephen Hair salons. Neville and I are now taking our conversations into podcasting with Success Has a Story, talking openly about business, mindset, money, health, wealth, property, success and failure. Neville brings more than 60 years of business experience, having built businesses worth in excess of £100 million, while I bring the view from a newer journey, learning and evolving in real time, and together we bridge the 2 perspectives rather than pretending there is only one route to success.
What I believe
I believe business is built through relationships. Social media is a tool, not a toy, and online visibility is the handshake before the handshake, the start of a relationship rather than the end goal. I care less about followers and vanity metrics and more about helping people become known, trusted and remembered, which is why I'll always say, don't ghost and post. I've seen it work in my own life, with many of my strongest business relationships starting on social media and growing into friendships, clients, partnerships and collaborations. Authenticity runs through all of it. I'm open about being early in my entrepreneurial journey, and I don't
believe you need to pretend you have everything figured out. I build in public, share the lessons as well as the wins, and believe credibility comes from being honest about what you know, continuing to learn and delivering what you promise.
Beyond the business
Family is at the centre of everything I build. I'm a mum of 3 sons, Jerome, Brandon and Deon, and a proud nana. My daughters in law, Wanessa and Rachel, work alongside me every day, helping our clients and supporting our trainings. They both run their own businesses too, and we believe in collaboration, bringing our skills together to create connection through everything we do and give our clients and delegates the best service possible. Together we're building something with longevity and a legacy for the generations to come. I'm a natural connector, I love bringing the right people together, and my values of integrity, loyalty,
authenticity, generosity and treating people well shape every relationship I build. I love to travel, and I often draw on my experiences, at home and around the world, to make
marketing feel real and relatable. My story is still being written, and I'm sharing it as it happens.
Let's Talk
Ready to be seen, heard and remembered? Book a call and let's talk about where you are now, where you want to be and how we get you there.
Meet The Team
Wanessa Kowalska
Tech Design, Web & Systems Manager
Rachel Huskisson
Content Creator & Design Manager
